Showing Our Pride with Levi's |ADDICTED

Happy Pride this month and every month. As the summer rolls in and here and we gear up for Pride Toronto, we love seeing the worldwide celebration that has already taken place and will continue to move on through the summer.

Now I’m all about wearing what you want, what makes you happy and allows you to feel your best and that defiantly also applies to Pride and if you want to show a little Pride branded support while sporting some of the best jeans around, your one-stop-shop this year should be to Levi’s.

Know for the support of its employees’ rights and that of its customers, Levi’s has been on a mission for true equality for a long time.

In 1991 Levi’s sponsored a float for the Lesbian and Gay Employees association in the SF Pride Parade. The following year Levi’s would offer benefits to unmarried partners, and in 2003 would include transgender people in the non-discrimination, non-harassment protention.

It’s clear that over the years, Levi’s has made a real heartfelt effort to move for positive change, and this latest collection showcases precisely that.

Included in the collection is a range of apparel and accessories that each celebrate LGBTQ+ activism in their own way. And importantly, each piece is designed to be gender-neutral and size-inclusive, so it’s a truly open collection to all.

In terms of gender-neutral style, that often means clothing that skews traditionally masculine. But this time around, Levi’s wanted to mix it up and create a collection that skews traditionally feminine. To that end, the 2022 Pride lineup features pieces they’ve never done before, like the Denim Corset—a true corset made from Levi’s denim that features a lace-up back.

Also featured for the first time in the 2022 Pride collection is a full-fledged long bottom jean, in this case, the ’93 501. With a straight leg and a faded, distressed look, the Pride 501 is a nod to the popular styling of Pride during the 1970s and features a special charm backpatch—with a detachable rainbow charm—a Big “E” Levi’s rainbow tab, and pearl center shank buttons. There’s also a 501 ’93 Short included in the collection that features those same sundries, as well as a stylish bleach-spotted 1980s distress pattern.

And to round out the denim offerings for the Pride lineup, there’s also a faded and distressed Liberation Trucker, a classic Type III Trucker with a woven Pride Two Horse label on the inside of the jacket, pearl center shank buttons, and an embroidered graphic on the back that says, “Let Us Love.”

Other elements of the collection include the Community Tee, a concert tee homage with a list of LGBTQ+ milestones on the back, a Roadtrip Cropped Tee with rainbow graphics of “Live Your Truth” and “Let My People Love!,” a Relaxed Graphic Tank with “We Are All Magical Beings” on the back, and a Relaxed Graphic Ragland Crew with a rainbow version of the Levi’s® sports logo on the front and a small, embroidered “Equality Never Goes Out Of Style” on the back.

In support of this collection, Levi’s makes an annual $100,000 USD donation to OutRightAction International, a global organization working to advance human rights for LGBTQ+ people all over the world.

Now, if that’s not enough to make your day, we are giving one lucky reader the chance to win the Let Us Love jacket, the crewneck sweatshirt, and the graphic tank.

For more info and to view the entire collection, visit Levi’s today.