Denim jackets are often classic, timeless pieces that linger lovingly in our closets season after season. Holding onto clothing is extremely on trend these days, with sustainability taking the focus from fast fashion. Being able to breath new life into a timeless piece is not only stylish, but smart and sensitive as well.
One Toronto start-up has created a great way to give denim jackets a fresh look, and support other creators as well. After over 2 years of development, start up company Creator Toronto today officially launched the Creator Jacket — the world’s first denim jacket with customizable and swappable art panels.
Creator was co-founded by Lake Siva, an international breakdancer and Jane So, an avid beatboxer. The Canadian duo met performing together and then became united by their passion for creative and innovative design. The Creator Jacket is the first product to come out of their partnership. The jacket comes with a denim panel that can be swapped for any of the brand’s artist-designed panels, or panels that customers create themselves.
Available designs vary from tropical parrots, to Japanese inspired tattoos, to hardcore rock-inspired art and other statement-making motifs from a curated selection of global artists. Creator Toronto values the work of these artists and, in addition to showcasing their work, has implemented a program to support them financially — each partner artist receives a portion of the profits for each of their panels sold.
Using their customizer app, customers can use simple editing tools such as drag and drop images, add text, and layer visuals. All edits are reflected in a live mock-up, and the panels are printed using gas infused inks, which results in precise details and vibrant colors. The art on Creator panels never crack or peel, which contributes to the jacket’s already long lasting design.
“Customized clothing is the future. People want to wear something that represents who they are,” said co-founder Jane So. “The concept of who we are is constantly changing, so why can’t our clothes do the same?”
“As artists in the hip-hop community, we saw painted art on the back of clothing often at competitions and parties,” said co-founder Lake Siva. “Unfortunately, the paint on the jackets cracked, peeled, and people grew tired of continuously wearing the same art. It’s also unsustainable to repeatedly replace it with new customized jackets. We knew there had to be a better solution.”
Nadia Elkharadly
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