Postcard marketing is nothing new. In fact, this effective advertising strategy has been around for many, many years, and it’s still very popular among seasoned marketers and business owners due to its efficacy.
The statistics, as far as they are concerned, are actually very promising. According to them, in the last year and this year, the world can expect this marketing strategy to be even more efficient and powerful.
Even though digital tools are skyrocketing right now, it doesn’t change the fact that postcards are still very high in demand. If you would like to know how they can benefit your marketing efforts, then these are the facts that you should focus on.
They Have A Phenomenal Engagement Rate!
Although this title is pretty self-explanatory, it doesn’t hurt to dive further into it. It’s safe to say that any type of marketing strategy that includes postcards almost all the time has a phenomenally high rate of engagement.
Unlike brochures and catalogs, the recipients aren’t obligated to open postcards, which makes them very easy to use. Every message that you want to convey, along with the CTAs is right in front of their eyes.
This isn’t something that someone presumes, but a fact that has been proven so many times in the past, and something that the Direct Marketing Association can firm. Namely, according to them, they constantly have a fantastic engagement and response rate, in comparison to other marketing tools (both offline and online).
That’s because they aren’t only visually appealing, but very straightforward. As soon as you cast your eyes on them, you almost immediately understand what they are trying to say.
They Are Tangible Too!
In a world where people have become addicted to everything that’s virtual, it seems as if that personal touch is somehow lost. Those who are still yearning for it, always look forward to professional direct mail printing (in this case postcards) because it makes them feel special and personal. Something like this will help you create a bond with the recipient, and, above everything, they will feel valued and cherished.
This sensory experience is something that you cannot receive with digital tools, but only with postcards, and other forms of direct mail. Their design, pictures, and other features contribute to an out-of-this-world sensory experience that virtual messages simply cannot emulate.
That’s exactly what makes them so unforgettable and engaging. Another thing that people love about them is the fact that they represent perfect keepsakes. Homeowners love putting them on their walls, and refrigerators, which makes them a great reminder of your brand and everything it has to offer.
When you receive an email, you will delete it either in a matter of seconds, or you’ll forget about it very soon. It’s highly unlikely they’ll do something like that with postcards because they appreciate them a lot more.
Postcards Are Incredibly Affordable!
Digital marketing tools, along with various conventional tools can be pretty pricey, but fortunately, that’s not the case with postcards. They are actually very cost-effective, which is perfect for start-ups or any other company that doesn’t have a lot of means for different marketing strategies.
The amount of money you’ll need for your postcard marketing campaign is generally very low, particularly if you decide to print them in bulk. Furthermore, postage expenses for them are also very low in comparison to other types of direct mail, which leads to the conclusion that you won’t need to break the bank in order to have an effective marketing strategy.
Speaking of postcard printing, it offers an amazing ROI as well. Since they are very uncostly, you can send a bunch of them in one go, so you can test various offers, promotions, and messages.
This approach enables companies to modify their marketing strategy over time in order to achieve the best results without blowing their budget.
You Can Effectively Target A Particular Audience
You have concluded so far that there are numerous advantages of this type of marketing strategy, however, one that wasn’t mentioned so far is that it is able to target a particular group of people that you perceive as potential customers.
And that’s precisely what you’ll be able to do with postcard advertising. Namely, it is capable of targeting prospective clients. Of course, in order for it to be effective, then you need to target your audience well.
Once you gather useful information about them, then you can create personalized messages that are going to allow you to boost engagement with the recipients, and, at the same time, boost sales.
If you want to do this the right way, you need to take different factors into consideration, like income, age, address type, family size, gender, and many other elements.
It Goes Excellent With Different Digital Tools
Although postcard marketing can work perfectly fine on its own, if you want to spice things up a little bit, then you should definitely consider integrating it with digital marketing. This perfect blend will suddenly make your overall marketing strategy even more omnipotent.
There are several ways you can do this. The one that’s commonly employed among all kinds of companies is a QR code or personalized URLs. Both of these factors will quickly encourage prospective clients to go to your website, develop an interest in what you have to offer, and redeem (if offered) a special discount code or offer.
In addition, this integration will not only boost online traffic but will also enable you to get an insight into the efficacy of your postcard campaign. In the virtual world, you can run into a variety of different tools that are intended for tracking your results, which in this case refers to the number of people who have actually scanned the QR codes, or visited the personalized URLs that you sent them.
The data that you’ll receive will tell you whether your marketing campaign was truly successful or not.
There are numerous ways that you can distinguish yourself from other companies, and postcard printing is one of them. As you can see, it offers a plethora of benefits, hence you should definitely use them for your marketing efforts.
markmunroe
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